My name is Augusto Zimiani, I'm a product designer with 17 years of experience, originally trained in graphic design and gradually pulled into the much messier, more interesting world of digital products.
 

I specialize in building things from scratch, joining teams before there's a design culture, before there's a process, sometimes before there's even a clear product vision. I help figure all that out, and then I make it look good too.
 

My background spans branding, frontend development, and illustration, which means I can talk to developers without losing them, pitch to stakeholders without boring them, and still care deeply about whether the corner radius is right.
 

Lately I've been working at the intersection of product and AI. Not AI as a feature, but AI as the core of what the product does. It's where the most interesting problems are right now, and that's where I want to be.
 

I'm based in São Paulo, Brazil, and I work in Portuguese and English.